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PLEASE BAKERS OR ANYONE HELP!?

My grandmothers birthday is the 3rd and I am going to make a vanilla cake for her i bought already whipped iccing and the cake stuff now i need help for decorations I want it to look amazing but i don't know how !
how can I make flowers or rose petals or decorations out of iccing whats the recipe and whats the cheapest?

I also want to make cookies and royal icing, is it easy? also is it cheap to make and after making the cake can i put the royal icicng in the fridge? I would like to make the cake a day before

Instead of trying to learn to make flowers, why don't you buy a bar of chocolate and make chocolate curls. Use a vegetable peeler on the edge of the bar to make the curls, then just sprinkle them over the cake.

You could also get some maraschino cherries and make a puff of icing with a star tip and then push a cherry into the puff (be sure all the juice drains from the cherry first). If you did that in maybe 8 places on the top of the cake and then one in the center, it would look really nice.

I like to put marshmallow fondant on cookies. It doesn't get as hard as royal icing and it's also a lot faster...just roll out the fondant and cut it with the cookie cutters, then when the cookies come out of the oven, lay the fondant shapes on them and the heat of the cookie will bond the fondant to it. This is the recipe that I use: http://whatscookingamerica.net/PegW/Fondant.htm It can also be used to make cake decorations like flowers or little figures...but it won't hold up on top of whipped cream icing.

You could also decorate the cake with some fresh flowers. Here's a list of edible flowers: http://www.marketfresh.com.au/flowers/2_flowers_guide/Edible_flowers.asp Of course, most people don't want to eat flowers icon biggrin Vanilla Cheap Stuff but the ones that are edible would also be safe to put on your cake.

Why is it that Coke can market all kinds of mutated varieties such as Diet Coke, Cherry Coke, Diet Vanilla Cherry Coke, etc., and consumers literally drink it up? But when Mercedes came out with a low-end version of their car, the "real" Mercedes owners were horrified? To discover the answer requires identifying a company's "pivot point." The pivot point of your brand is that inherent promise you have made (wittingly or unwittingly) with your customers. And while you can move your brand in any number of directions, that one pivot point, that key element of trust, must remain steadfastly in place. Want proof? Ask yourself, hypothetically, which of the following would be more accepted in the marketplace...

  • Rolex announcing that it was coming out with a very high-end clothing line?
  • Rolex announcing that is was going to sell a $10 version of its watches at Wal-Mart?

Rationally it would make more sense that Rolex would extend itself further in the watch category. But Rolex really isn't in the watch business; it's in the prestige business. That's the pivot point, or position, it owns in the customer's mind. To create a cheap, widely available watch would seem more like a betrayal than a brand extension. It's obvious once you really think about it, but how many times do companies believe they are in the business of the product they make?

Since I've positioned Tungsten Marketing as a source for brilliant branding, it would be more acceptable if I next offered brilliant public relations vs. a bottom-of-the- pile discount-naming warehouse. If I were to do that, I would need to create a whole new brand or identity so as not to cloud my current positioning...one of providing clarity and brilliance.

A client of mine was at a loss on how to grow his tuxedo business. It was post 9-11 and the mood was anything but festive. When I asked him what business he was in, he was flabbergasted, "Tuxedos of course!" In fact he was the second generation of tuxedo sellers. But then I prodded him again. "Do men really want to wear heavy, tight-fitting, expensive tuxedos?" He thought for a moment and finally replied no. As he sat confused, I asked him again, "What business are you really in? What do you do that makes customers love you?" His eyes widened and he replied, "We make men look good!"

He had discovered his "pivot point."

Making men look good brought with it all kinds of new possibilities. He could gather his customers' email addresses while they shopped for tuxedos, and then send them thoughtful reminders before loved ones' birthdays and anniversaries, with recommendations on the perfect jewelry, flowers or chocolates. He could make a commission on these products all while making his male customers "look good." He could extend his product line to include business suits, since he would no longer be just a "tuxedo" shop but a place where men could come to look good in the eyes of others. See how important that subtle distinction can be? Instead of being stuck in a dead-end industry, the world was suddenly full of possibilities. That's powerful stuff.

So in looking at your business, what is your pivot point? What is it about your business that makes your core customers love it, use it, and spread the word about it? It's probably not the goods themselves but the way in which you deliver them. And that's what customers are truly buying. That's your pivot point. Find it and you can move your business in entirely new, and profitable, directions!

About the Author:

Phillip Davis is president and founder of Tungsten Branding, company naming consultants located near Asheville, NC. Phil and his team have assisted over 200 regional, national and international corporations with business and product branding strategies. To view his company naming portfolio, visit http://www.PureTungsten.com

Article Source: ArticlesBase.com - Discover Your Brand'S ''Pivot Point'' To Power Future Growth

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